About me

An engineer by heart, but for almost 10 years now that I’m passionate about everything around the craft of building and launching products.

Connect to share, discuss or call for speaking about enterprise software, app development, SaaS marketplaces, digital transformation, low-code, RAD, high-productivity, incremental learning, and engineering/products dynamics.

My LinkedIn page for extended details.

Why this blog

This is my digital space where I share the learning from my failures and my thoughts of my everyday whereabouts. I want to give something back and at same time keen for feedback for pushing myself forward. And I also noticed, that I digest things better when writing them down.

Connect to share, discuss or call for speaking about common struggles in product management, digital transformation, Low-Code, RAD, high-productivity, incremental learning, engineering-ways-of-working, and any trend that can shape the world of tomorrow and make the lives of people better. So, don’t be shy and send me an e-mail.


The name comes from the idea that visual models help to collected and structure the flow of information on my head and when I’m sharing it with someone. Even if is on a napkin back while taking lunch with a friend.

Feel free to use my sketches for business, education or personal needs, but I request you to keep the link to my blog.

Thank you